House of Wella Trend Experience
Step onto the red carpet and be among the first to experience the future of beauty at the House of Wella Trend Experience.
For one unforgettable evening, Illuminarium Toronto transforms into an immersive celebration of the latest trends in color, care, and styling. Inspired by Change Like a Pro, this exclusive event brings together artistry, innovation, and inspiration, showcasing what's next in professional beauty.
Throughout the evening, experience captivating presentations from Sassoon Academy Toronto @sassoontoronto, Zach Mesquit @thezachmesquit, and Chris Weber @chrisweberhair, as they share their creative vision, technical expertise, and trend forecasts for the season ahead. Discover fresh perspectives, innovative techniques, and the artistry shaping the future of our industry.
Explore immersive brand activations, trend showcases, live artistry demonstrations, and interactive experiences designed to spark creativity and connection. Network with fellow beauty professionals while enjoying signature cocktails, passed hors d'oeuvres, music, exclusive photo opportunities, and unforgettable moments celebrating our craft.
Plus, every guest will receive a curated House of Wella goodie bag featuring the latest product innovations from across the Wella portfolio.
Dress Code: Monochromatic
Choose your own color story and arrive in your best monochromatic look as we celebrate one of the season's most influential trend movements. From fashion to hair, embrace the power of a single color palette and showcase your creativity at the House of Wella
Strike a pose. Capture the moment. Make your statement.
Experience the Trends.
Change Like a Pro.
Welcome to the House of Wella.
